Be As Crazy As You Want To

Listen to Lena as she discusses the right time to be crazy. In a family business, it is important to create a balance between fun and responsibility. Allowing members to express their personalities allows everyone to be united, however, for the well-being of the company, it is also essential that members are responsible when it comes to dealing with business matters.

For everybody in our family, it’s the sense of humor. So it’s also written in the blue book, one of the older generation representatives used to say that everybody has to have the right to be as crazy as they want to. And I think that kind of puts the whole family in a nutshell. That you need to have the right to be crazy but then you also have a responsibility towards your family, towards the business as an owner, to have the same code of conduct that we all share.