Aaron started working at Bakers Delight (Australian parent business) while still in high school, learning how to bake and sell bread. After holding managerial roles in various bakeries, he became an Area Manager for a group of corporately owned stores in Melbourne. At age 24, Aaron was part of the team to go to Canada and set up Bakers Delight under the name of COBS Bread. In 2009, the President of COBS Bread returned to Australia and was replaced by four Vice Presidents, of which Aaron was one, holding the title of VP of Product Development & Operations.
In March 2014, Aaron was appointed the President of COBS Bread and since that time has seen the development of existing stores and addition of new locations, with average sales and profits now higher than Bakers Delight in Australia. COBS Bread opens its 130th location this fall of 2020, with plans to reach 250 bakeries over the next five years.
Aaron is a fifth generation baker. Running bakeries has been in his family since the late 1800s. Aaron sits on the board of directors for Bakers Delight Holdings that oversees Bakers Delight and COBS Bread and its operations in Australia, New Zealand, Canada and USA.