Global Report - Edelman Trust Barometer 2020


"This year’s Trust Barometer reveals startling imbalances among the institutions - media, government, business, and NGOs. Business must take the lead on solving the trust paradox because it has the greatest freedom to act. Its immediate mandates are clear. An overwhelming number of respondents believe that it is the duty of business to pay decent wages (83 percent) and provide retraining for workers whose jobs are threatened by automation (79 percent). Yet less than a third of people trust that business will do these. The time for talk is over. 2020 must be the year of action."

Source: Edelman

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