A Purpose-Driven Family Value System

Our family’s purpose is built upon a shared culture of humanity and centered around people innovation impact and value creation and having these staples at the nucleus of our company has really served us in receiving the outcomes of the covid crisis optimistically and as an opportunity as opposed to an adversity and our purpose driven outlook in this sense has really helped us to navigate through the crisis proactively to address the company's weak points and consequently optimize the risks that the pandemic has posed so far namely exposing our management system fragilities which has intern helped us to put better risk management practices and policies in place ironically in this sense the crisis has actually been quite prolific for the company as it's put us in an encouraging position where operations are concerned other changes we've made include instituting regular virtual gatherings with our families stakeholders and other employees and kind of implementing the effect governance practices encouraging communication more both within family and within corporate to ultimately create transparency and consensus and support around the next steps towards addressing the covid crisis appropriately and enforcing all of these steps have helped us to assess whether our leadership teams and our board of directors are well equipped to handle the crisis or whether we need to explore other alternatives we've also made greater investments in our philanthropic pursuits with the establishment of our foundation the Buzuayeh Tadele Foundation also commonly referred to as BTF where we planned an implemented developing plate citizen feeding program feeding a total of 10000 beneficiaries across 8 cities and these are just some of the ways some of the notable ways that we've managed uphold our family's purpose i.e. Innovation value creation impact and people during the coronavirus moreover out of money corporations during covid the imposition of quarantine prompted us to transition to virtual work and given the size of our company this proved to be an initial challenge but again has helped us to uphold our purpose or rather has helped our purpose to uphold us and lastly during trying times like these our family's purpose is not only reinforced but it's also recollected I think we are reminded of why we do what we do and more importantly where endeavours to do so stems from and reminded that our family's long standing history and purpose is forged by people and in communities without whom we wouldn't have been able to make the long track from our humble beginnings the 19th century trading company to now where we stand today as being the country's largest industrial conglomerate perfectly aligned to support the Prime Minister's economic policies so with that said I think our response to the covid crisis definitely does emanate from our purpose driven values system our human centric values system which has certainly enabled us to navigate the covid crisis purposefully, strategically and intentionally.