Building Purpose into ‘Business As Usual’

Purpose has to be tied to goodness. There are many purposes out there, people think that the purpose of life is to make money, or the purpose of life is to design beautiful things. But when we talk about purpose, in the social and economic context, we are usually referring to the promotion of goodness. Things that are responsible, that are making a positive contribution. If I had to sum it all up in one sentence, I would say; Purpose is the ability to leave the world a better place to the generations that will come next. And so, it’s not just enough to make money, it’s more important to make money and also have impact. Social impact, cultural impact, political impact. There are so many things that we can do with the opportunity given to us to make things happen with our resources, with our energy, with our outreach, with our connections and so on.