Capitalize on Your Accountability to Your Family

Families in business usually start out in a particular location and so I think that they have a little bit more sense of commitment to a location and accountability to a location on the employees that are in the community all of that kind of thing I also think that it's important because they have an opportunity to maintain control of the direction of the company and when the company passes out of the control of the stewards or the founders of the founding family it can take all kinds of different trajectories which may not relate to the founding values or the values that the next generation's want to bring into it so I think that there's a big potential there to be working with the direction of the company I think that it's also important because family companies who have created a substantial success also along with that financial success also along with that have a substantial cushion and I think it's an important thing at this particular moment in time for people to be willing to take risks in order to change and find new ways to move forward it's my sense that we're really not going to be able to keep living and using resources in the way that we've been using them I'm going long long long into the future so along that line the other thing that I would say is it's important for family companies to capitalize on their accountability to their own family that to me means you're invested. Family companies by nature are invested in the future of the company and in the future of their family so all the descendants that come out of that family want to have a good life they want to live on a beautiful planet they want to have the kinds of things that that we in this generation have the fruits of and so I think that it's important to actually step up.