Next Generation Leaders Creating an Inclusive Shared Vision

Brittney Ramsay Inspiring a shared vision is one of the most important things, for us as leaders and family members in a business and the only way we can do that is through open communication. So, our saying is, ‘people are always safe, ideas are not.’ So we challenge and debate ideas all the time but our person who we are is always safe. And having that vision that we can then share with our team and inspire the hearts of our team members is so important and the only way we get there is by challenging, debating, growing and learning. And that’s all through communication. Breanne Ramsay As well as doing it ourselves. Our team gets to see us challenge and debate with each other and we’re modelling the way of what we want the rest of our organization to do. We communicate our vision, our strategy and where we‘re going as a company. We have a one-page plan that we share companywide with our employees and we update it yearly at our strategy planning sessions, and we share it and we follow it. It’s on everyone’s walls across the company. Brittney Ramsay We know that Breanne and I and our leadership team might have some really phenomenal ideas, but we actually cannot execute them on our own. So, we will set the course and we’ll do planning, but we need our whole team on board. So, they know what the brand promise is. We have created a culture based on our core values and those are non-negotiable. We are ruthless about our culture and we are peaceful warriors of who we are. So having our team aligned to the strategic vision is important so we talk about it all the time.