Antoine Mayaud is a Board Member of AFM (Association Familiale Mulliez). He trained as an agricultural engineer and spent the first 12 years of his career working in this field in Morocco and France. Aged 35 he joined Danone where for 13 years he was responsible for the company’s industrial organization in France, Italy and latterly Europe-wide. In 1994, while still at Danone, he was appointed to the board of management of the Association Familiale Mulliez. When re-elected in 1998 he decided to concentrate fully on the AFM in two fields: first, as chairman of the family equity fund, “CreAdev”, that promotes entrepreneurial spirit in family or non family young entrepreneurs with a goal to helping develop the AFM portfolio. Secondly, he wanted to help develop “affectio societatis” (shareholders’ desire to work together efficiently in the long-term) through training, education and by involving as many as possible as administrators or employees in AFM-affiliated businesses.