We interviewed 21 families that were on average in the 11th generation with the oldest one being 33 generations old, and wanted to know why are you still around? Statistically you should have been gone for a long time. What made you innovative? Are you innovative? And if so, what made you innovative and entrepreneurial? And how could you keep this entrepreneurial spirit across generations? And we’ve seen that some of these families were very entrepreneurial across generations and others recently lost, or lost a generation ago, that spirit and are just trying to survive and stay alive. And those that were entrepreneurial, they very early engaged the kids in the business, and that led to strong identification with the business. These kids were excited then to look for education that would enable them to contribute to the business. And once they got the education, they went out and all over the world to gain experience from competitors, and when they came back, they had the right education, they were identifying with the business, they had new ideas, and they were given the freedom to change things. They introduced new technology, new processes, in this case it was wineries, new grapes, and they entered new markets, were very, very innovative. And in the following, the family also enabled them to stay on this entrepreneurial path, and continue with what we call entrepreneurial leaps, because it was a number of entrepreneurial actions happening in a short period of time, because they actually passed on the business to these people, so that they wouldn’t have to buy out their siblings, and other families, even if they had the perfect person for takeover, in some cases, needed 20 or 25 years to basically, pay back the money they had get from the bank as a loan to buy out siblings, so for 20 or 25 years they didn’t have any money to invest, although they had the best ideas at hand. And we could see that it really made a difference and these people were obviously raising then the next generation knowing exactly what they have to do to enable them to identify with the business, get the right education, be excited about it, and ensure that they would have the resources at hand to become entrepreneurial. And yeah, we’re very happy that Wall Street Journal today published the article.