The best way to evaluate what you do, is to deploy something that I call RSWIM. These are 5 step that you have to take, there are no shortcuts. ‘R’ always stands for the most important thing, which is Research. The kind of research that you do depends, obviously, on your intention or your objective but research is critical. Research has to be independent and has to combine qualitative and quantitative. It’s not enough to run a public opinion survey. It’s not enough just to collect data from the local municipality. You have to really understand, what is the DNA of that thing you are trying to achieve? Once you have the Research, then you have to come up with the ‘S’, which is Strategy. The ‘S’ of the RSWIM stands for Strategy. Strategy is the heart of the process. Strategy is your one overarching, organizing principle. If you may, it’s the lens through which everything that you do will have to go through. Strategy begins with the owners, the family, but every person who is touched by your organization, including the staff, including the clients, including their families even, have to be aware of the Strategy. The Strategy is then translated into the ‘W’, which is the Workplan. The Workplan, this is not your usual business plan, the Workplan is the affordable and actionable manifestation of your Strategy. Many organizations fail because their Strategy is too aspirational, and therefore their Workplan is detached from reality. Then comes the ‘I’ which is the Implementation. If you do all the other 3 steps, the Research, Strategy and Workplan the way it should be, if they’re done properly, then the Implementation should actually be easy. It is perhaps the longest step of all five, but then comes the ‘M’ which stands for Measurement. That is where you go back to the Research in order to re-calibrate your efforts. If you do all those 5 things; Research, Strategy, Workplan, Implementation and Measurement constantly, it’s a cyclical process, then I think you minimize the risk of making a mistake. I think that many of the People that I have met, entrepreneurs, failed in the sense that, they had an idea and they jumped right to the Implementation. They called people who could make it happen, helped them make it happen, and just jumped into the Implementation, and that’s where you fail.